Electronic media programming : strategies and decision making /
by Carroll, Raymond L; Davis, Donald M.
Material type:
BookSeries: McGraw-Hill series in mass communication. Publisher: New York : McGraw-Hill, c1993Description: xii, 532 p. : ill. ; 25 cm.ISBN: 0070102988 :.Subject(s): Broadcasting -- United States -- Planning | Radio programs -- United States -- Planning | Television programs -- United States -- PlanningOnline resources: Publisher description | Table of contents
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 384.5442 CAE (Browse shelf) | 1 | Available | 363140 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 384.5442 CAE (Browse shelf) | 2 | Available | 363141 |
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| 384.540994 JOU The unseen voice : | 384.540994 POR Radio in Australia / | 384.544072 HAN Handbook of radio and TV broadcasting : | 384.5442 CAE Electronic media programming : | 384.5442 CAE Electronic media programming : | 384.54524 MAS Spectrum wars : | 384.55 AGT Television in Kheda : |
Includes bibliographical references (p. 506-511) and index.
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