Principles of marketing /
by Kotler, Philip; Armstrong, Gary (Gary M.).
Material type: BookPublisher: Boston : Pearson, 2016Edition: 9th.Global.Description: 774 p. : col. ill. ; 225 cm.ISBN: 9781292092485.Subject(s): MarketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 658.8 KOP (Browse shelf) | Available | 495480(D) | ||
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658.8 KOP Principles of marketing : | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Marketing management / | 658.8 KOP Marketing management / | 658.8 KOP Principles of marketing : |
Glossary: p. 691-698
Includes bibliographical references and index.
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