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3141. Relationship marketing : a consumer experience approach

by Baron, Steve (J. Steve); Conway, A. (Anthony); Warnaby, Gary.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Los Angeles : Sage, 2010Availability: Items available for loan: Dhaka University Library [658.812 BAR] (1).

3142. Customer bonding : pathway to lasting customer loyalty

by Cross, Richard; Smith, Janet.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Dhaka University Library [658.812 CRC] (1).

3143. Managing sales leads : how to turn every prospect into a customer

by Donath, Bob. -- American Marketing Association

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Dhaka University Library [658.81 MAN] (1).

3144. Up the loyalty ladder : turning sometime customers into full-time advocates of your business

by Raphel, Murray; Raphel, Neil.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : HarperBusiness, c1995Availability: Items available for loan: Dhaka University Library [658.812 RAU] (1).

3145. Customer intimacy : pick your partners, shape your culture, win together

by Wiersema, Fred.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Santa Monica, Calif. : Knowledge Exchange, 1996Availability: Items available for loan: Dhaka University Library [658.812 WIC] (1).

3146. Pre-commerce : how companies and customers are transforming business together

by Pearson, Bob; Zehr, Dan.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco : Jossey-Bass, c2011Availability: Items available for loan: Dhaka University Library [658.812 PEP] (1).

3147. Horizontal management : beyond total customer satisfaction

by Denton, D. Keith.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Lexington Books, c1991Availability: Items available for loan: Dhaka University Library [658.812 DEH] (1).

3148. Customer relationship management : a strategic approach to marketing

by Mukerjee, Kaushik.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : PHI Learning, 1993Availability: Items available for loan: Dhaka University Library [658.812 MUC] (1).

3149. The psychology of relationship selling : developing repeat and referral business

by Owens, Orv.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hollywood, Fla : Lifetime Books, c1996Availability: Items available for loan: Dhaka University Library [658.85 OWP] (2).

3150. Customer loyalty : how to earn it, how to keep it

by Griffin, Jill.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Lexington Books, c1995Availability: Items available for loan: Dhaka University Library [658.812 GRC] (1).

3151. Guerrilla P.R. : how you can wage an effective publicity campaign-- without going broke

by Levine, Michael.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : HarperBusiness, c1993Availability: Items available for loan: Dhaka University Library [659 LEG] (1).

3152. Corporate advertising : the what, the why, and the how

by Garbett, Thomas F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1981Availability: Items available for loan: Dhaka University Library [659.1 GAC] (5).

3153. Public relations : what research tells us

by Pavlik, John V.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1987Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.2072 PAP] (3).

3154. Effective public relations

by Cutlip, Scott M; Center, Allen H.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J., Prentice-Hall, 1958Availability: Items available for loan: Dhaka University Library [659.111 CUE] (1).

3155. Effective public relations

by Cutlip, Scott M; Center, Allen H.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1978Availability: Items available for loan: Dhaka University Library [659.111 CUE] (9).

3156. Public relations in action

by Balan, K. R; Rayudu, C. S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Bacon Books 1996Availability: Items available for loan: Dhaka University Library [659.2 BAP] (1).

3157. The future of excellence in public relations and communication management : challenges for the next generation

by Grunig, James E; Grunig, Larissa A; Toth, Elizabeth L.

Material type: book Book; Format: print festschrift ; Literary form: not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2007Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.2 NAP] (1).

3158. Corporate reputation : managing opportunities and threats

by Burke, Ronald J; Martin, Graeme; Cooper, Cary L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., c2011Availability: Items available for loan: Dhaka University Library [659.2 COR] (1).

3159. Handbook of public relations

by Heath, Robert L. (Robert Lawrence); Vasquez, Gabriel (Gabriel M.).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Other title: Public relations.Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [659.2 HAN] (1).

3160. Public relations writing : form and style

by Newsom, Doug; Carrell, Bob.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Belmont, Calif. : Wadsworth, c2001Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.2 NEP] (1).

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