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981. Basic problems, concepts, and techniques

by Dooley, Arch R.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1968Availability: Items available for loan: Dhaka University Library [658.5 DOB] (1).

982. What America does right : learning from companies that put people first

by Waterman, Robert H.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Norton, c1994Availability: Items available for loan: Dhaka University Library [658.5 WAW] (1).

983. Business marketing

by Bingham, Frank G; Gomes, Roger; Knowles, Patricia A.

Edition: 3rd ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Dhaka University Library [658.8 BIB] (2).

984. Formulation, implementation, and control of competitive strategy

by Pearce, John A; Robinson, Richard B. (Richard Braden).

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Dhaka University Library [658.4012 PEF] (1).

985. Production/operations management : concepts and situations

by Schmenner, Roger W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Palo Alto, Calif. : Science Research Associates, c1981Availability: Items available for loan: Dhaka University Library [658.5 SCP] (1).

986. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Dhaka University Library [658.8 PEM] (1).

987. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c1986Availability: Items available for loan: Dhaka University Library [658.8 PEM] (1).

988. Organizing and implementing the marketing effort : text and cases

by Cespedes, Frank V.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley, c1991Availability: Items available for loan: Dhaka University Library [658.802 CEO] (5).

989. Strategic marketing cases and applications

by Cravens, David W; Lamb, Charles W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.802 CRS] (3).

990. Strategic marketing

by Cravens, David W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

991. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

992. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

993. The marketing strategy game : player's manual

by Thompson, Arthur A; Stappenbeck, Gregory J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: Dhaka University Library [658.8 THM] (1).

994. Case studies in marketing : the Indian context

by R. Srinivasan.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice-Hall of India, 2005Availability: Items available for loan: Dhaka University Library [658.8 SRC] (3).

995. Problems in marketing

by Star, Steven H; McNair, Malcolm P. (Malcolm Perrine).

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [658.8 STP] (1).

996. Business policy : text and cases

by Christensen, C. Roland (Carl Roland); Andrews, Kenneth R. (Kenneth Richmond); Bower, Joseph L; Learned, Edmund P. (Edmund Philip).

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.401 CHB] (1).

997. Marketing successes, historical to present day : what we can learn

by Hartley, Robert F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : J. Wiley, c1990Availability: Items available for loan: Dhaka University Library [658.8 HAM] (3).

998. Marketing decision making : analytic framework and cases

by O'Dell, William F. (William Francis).

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cincinnati : South-Western Pub. Co., c1984Availability: Items available for loan: Dhaka University Library [658.8 MAR] (1).

999. Multinational marketing management

by Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J., Prentice-Hall [1974]Availability: Items available for loan: Dhaka University Library [658.8 KEM] (2).

1000. Strategic marketing problems : cases and comments

by Ruth A. Schmidt; Peterson, Robert A. (Robert Allen).

Material type: book Book; Format: microfiche festschrift Publisher: Houndmills : London. : Macmillan, 1996Availability: Items available for loan: Dhaka University Library [658.8 SCF] (1).

Last Updated on September 15, 2019
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