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61. Using qualitative research in advertising : strategies, techniques, and applications

by Morrison, Margaret A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c2002Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Dhaka University Library [659.10 USI] (5).

62. Advertising management

by Batra, Rajeev; Myers, John G; Aaker, David A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: Dhaka University Library [659.1 BAA] (12).

63. Advertising and popular culture

by Fowles, Jib.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.1 FOA] (2).

64. Advertising and promotion in the jewellery industry : a guide to the Trade Practices Act

by -- Australian Competition and Consumer Commission

Material type: book Book; Format: print ; Literary form: not fiction Publisher: [Dickson, A.C.T. : Australian Competition & Consumer Commission], 2005Online Access: Click here to access online Availability: Items available for loan: Dhaka University Library [659.1 BEA] (1).

65. Profitable direct mail methods

by Stone, Bob.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Prentice-Hall, inc., 1947Availability: Items available for loan: Dhaka University Library [658.872 STP] (1).

66. Advertising : its role in modern marketing

by Dunn, S. W; Barban, A. M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale : Dryden Press, 1978Availability: Items available for loan: Dhaka University Library [659.1 DUA] (7).

67. Cases in advertising management

by Boyd, Harper W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1964Availability: Items available for loan: Dhaka University Library [659.1 BOC] (1).

68. Advertising at work in the modern marketplace

by Oliver, Robert Edward; Collett, Ray B.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Toronto ; New York : McGraw-Hill Ryerson, c1976Availability: Items available for loan: Dhaka University Library [659.1 OLA] (4).

69. Advertising

by Norris, James S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reston, Va. : Reston Pub. Co., c1977Availability: Items available for loan: Dhaka University Library [659.1 NOA] (6).

70. Advertising and the law

by Bishop, F. P. (Frank Patrick).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : E. Benn limited, 1928Availability: Items available for loan: Dhaka University Library [559.1 BIA] (1).

71. Advertising

by Cohen, Dorothy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1972Availability: Items available for loan: Dhaka University Library [659.1 COA] (5).

72. Advertising as communication

by Dyer, Gillian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Methuen, 1982Availability: Items available for loan: Dhaka University Library [659.1 DYA] (5).

73. Advertising

by Norris, James S.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reston, Va. : Reston Pub. Co., c1980Availability: Items available for loan: Dhaka University Library [659.1 NOA] (1).

74. Media in advertising

by Barton, Roger.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1964Availability: Items available for loan: Dhaka University Library [659.1 BAM] (1).

75. A short course in advertising

by Osborn, Alex F. (Alex Faickney).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : C. Scribner's sons, 1921Availability: Items available for loan: Dhaka University Library [659.1 OSS] (1).

76. Teleadvertising and children

by Bansal, S. K. -- ebrary, Inc

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Jaipur, India : Oxford Book, 2008Online Access: Click here for full text. Availability: Items available for loan: Dhaka University Library [659.1 BAT] (1).

77. How to make advertising work

by Durkee, Burton R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1967Availability: Items available for loan: Dhaka University Library [659.1 DUH] (3).

78. How to write advertising that sells

by Bedell, Clyde.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1952Availability: Items available for loan: Dhaka University Library [659.1 BEH] (1).

79. Successful advertising management

by Obermeyer, Henry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1969Availability: Items available for loan: Dhaka University Library [659.1 OBS] (1).

80. Corporate advertising : the what, the why, and the how

by Garbett, Thomas F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1981Availability: Items available for loan: Dhaka University Library [659.1 GAC] (5).

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