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Cases in advertising management /

by Boyd, Harper W.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing and advertising.Publisher: New York : McGraw-Hill, c1964Description: xi, 426 p. : ill., maps ; 22 cm.Subject(s): Advertising -- Case studies
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Non Fiction 659.1 BOC (Browse shelf) 1 Available A32237

Includes bibliographical references.

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Last Updated on September 15, 2019
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