Library Logo
Boyd, Harper W.

Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger and Ralph Westfall. - New York : McGraw-Hill, c1964. - xi, 426 p. : ill., maps ; 22 cm. - McGraw-Hill series in marketing and advertising. .

Includes bibliographical references.

63019765

GB64-8878


Advertising--Case studies.

659.1 / BOC
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login