Boyd, Harper W.
Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger and Ralph Westfall. - New York : McGraw-Hill, c1964. - xi, 426 p. : ill., maps ; 22 cm. - McGraw-Hill series in marketing and advertising. .
Includes bibliographical references.
63019765
GB64-8878
Advertising--Case studies.
659.1 / BOC
Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger and Ralph Westfall. - New York : McGraw-Hill, c1964. - xi, 426 p. : ill., maps ; 22 cm. - McGraw-Hill series in marketing and advertising. .
Includes bibliographical references.
63019765
GB64-8878
Advertising--Case studies.
659.1 / BOC