Cases in advertising management / (Record no. 141677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00794cam a22002531 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6572941 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226154131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 721003s1964 nyuabc b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 63019765 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB64-8878 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)421534 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | GACCLC |
| Modifying agency | OCoLC |
| -- | Uk |
| -- | DLC |
| -- | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BOC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising management / |
| Statement of responsibility, etc. | Harper W. Boyd, Jr., Vernon Fryburger and Ralph Westfall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1964. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 426 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 22 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing and advertising. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 1 | Purchased | Non Fiction | General Stacks | A32237 | Dhaka University Library | 659.1 BOC |