Library Logo

Your search returned 203 results. Subscribe to this search

|
81. An outline of advertising : its philosophy, science, art, and strategy

by Hotchkiss, George Burton.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, 1950Availability: Items available for loan: Dhaka University Library [659.1 HOO] (3).

82. Motivation in advertising; motives that make people buy

by Martineau, Pierre.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, McGraw-Hill, 1957Availability: Items available for loan: Dhaka University Library [659.1 MAM] (9).

83. The consumerist manifesto : advertising in postmodern times

by Davidson, Martin P. (Martin Peter).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Routledge, 1992Online Access: Publisher description Availability: Items available for loan: Dhaka University Library [659.1 DAC] (2).

84. Advertising techniques and management

by Zacher, Robert Vincent.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1961Availability: Items available for loan: Dhaka University Library [659.1 ZAA] (3).

85. Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

by Mooij, Marieke K. de; Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: Dhaka University Library [659.1 MOA] (2).

86. Advertising law

by Lawson, R. G.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Plymouth : Macdonald and Evans, 1978Availability: Items available for loan: Dhaka University Library [659.1 LAA] (1).

87. Advertising principles and problems

by Dirksen, Charles J; Kroeger, Arthur.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1968Availability: Items available for loan: Dhaka University Library [659.101 DIA] (1).

88. A common sense guide to professional advertising

by Lavidge, Arthur W.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Blue Ridge Summit : Tab Books; 1973Availability: Items available for loan: Dhaka University Library [659.1 LAL] (2).

89. How to make your advertising make money

by Caples, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1983Availability: Items available for loan: Dhaka University Library [659.1 CAH] (1).

90. Promotional culture : advertising, ideology, and symbolic expression

by Wernick, Andrew.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Newbury Park : Sage Publications, 1991Availability: Items available for loan: Dhaka University Library [659.101 WEP] (1).

91. 150 careers in advertising : with equal opportunity for men and women

by Mann, Patricia; Steadman, Ralph.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow : Longman, 1971Availability: Items available for loan: Dhaka University Library [659.1 LOA] (1).

92. Successful television and radio advertising

by Seehafer, E. F. (Eugene Fred); Laemmar, Jack William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1959Availability: Items available for loan: Dhaka University Library [659.1 SES] (3).

93. Advertising

by Mandell, Maurice I.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1974Availability: Items available for loan: Dhaka University Library [659.1 MAA] (3).

94. Advertising in modern and postmodern times [electronic resource]

by Odih, Pamela.

Source: SAGE Knowledge - A-Z ListMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Thousand Oaks, CA : Sage Publications, 2007Online Access: Full text available from SAGE Knowledge - A-Z List Availability: Items available for loan: Dhaka University Library [659.1042 ODA] (1).

95. Advertising : communications for management

by Crawford, John W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Allyn and Bacon, 1960Availability: Items available for loan: Dhaka University Library [659.1 CRA] (1).

96. Mature advertising : a handbook of effectiveness in print

by Parker, Robert B.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, MA : Addison-Wesley Pub. Co., c1981Availability: Items available for loan: Dhaka University Library [659.132 PAM] (6).

97. Advertising : its role in modern marketing

by Dunn, S. W; Barban, A. M.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale : Dryden Press, 1974Availability: Items available for loan: Dhaka University Library [659.1 DUA] (1).

98. Advertising procedure

by Kleppner, Otto.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Prentice-Hall, 1950Availability: Items available for loan: Dhaka University Library [659.1 KLA] (3).

99. The compleat copywriter : a comprehensive guide to all phases of advertising communication

by Norins, Hanley.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1966Availability: Items available for loan: Dhaka University Library [659.111 NOC] (6).

100. Basic text in advertising

by Davis, Donald Walter.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Pleasantville : Printers' Ink Books, 1955Availability: Items available for loan: Dhaka University Library [659.101 DAB] (1).

Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login