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1. Market segmentation : a step by step approach to creating profitable market segments

by Mcdonald, Malcolm; Dunbar, Ian; Marshall, Sir Colin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills ; London : Macmillan, 1993Availability: Items available for loan: Dhaka University Library [658.802 MCM] (10).

2. Developing effective communications strategy : a benefit segmentation approach

by Haley, Russell I.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1985Availability: Items available for loan: Dhaka University Library [658.802 HAD] (6).

3. Market segmentation : a step-by-step guide to profitable new business

by Croft, Michael J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Routledge, 1994Availability: Items available for loan: Dhaka University Library [658.802 CRM] (1).

4. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan; Mauborgne, Renée.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2005Online Access: Table of contents Availability: Items available for loan: Dhaka University Library [658.802 KIB] (1).

5. The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost

by Hall, Robert E. (Robert Estle).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Austin, Texas : Performance Press, c1994Availability: Items available for loan: Dhaka University Library [658.8 HAS] (1).

6. The growth drivers : the definitive guide to building marketing capabilities / [electronic resource]

by Bird, Andy; McEwan, Mhairi.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, 2012Online Access: Wiley Online Library Availability: No items available

Last Updated on September 15, 2019
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