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101. Handbook of retail promotion ideas

by Guberman, Reuben.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1981Availability: Items available for loan: Dhaka University Library [659.13 GUH] (4).

102. How to make more money with your direct mail

by Mayer, Edward Newton.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Pleasantville, N.Y. : Printers' Ink Books, 1957Availability: Items available for loan: Dhaka University Library [659.133 MAH] (1).

103. Advertising : principles & practice

by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Dhaka University Library [659.1 WEA] (4).

104. How to write a good advertisement; a short course in copywriting

by Schwab, Victor O.

Edition: [1st ed.]Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, Harper [1962]Availability: Items available for loan: Dhaka University Library [659.1 SCH] (2).

105. The profitable science of making media work

by Burton, Philip Ward.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Conn. : Printers' Ink Books, 1959Availability: Items available for loan: Dhaka University Library [659.13 BUP] (1).

106. Advertising, management, and society : a business point of view

by Nicosia, Francesco M. -- United States. Federal Trade Commission; University of California, Berkeley. Graduate School of Business Administration

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill 1974Availability: Items available for loan: Dhaka University Library [659.1 NIA] (12).

107. What's the big idea? : how to win with outrageous ideas (that sell!)

by Lois, George; Pitts, Bill.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Plume, [1993]Availability: Items available for loan: Dhaka University Library [659.1 LOW] (1).

108. Advertising for modern retailers; making it work in a consumer world

by Milton, Shirley F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, Fairchild Publications [1974]Availability: Items available for loan: Dhaka University Library [659.1 MIA] (1).

109. Making PR work

by Bahl, Sushil.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wheeler, 1994Availability: Items available for loan: Dhaka University Library [659.2 BAM] (3).

110. Advertising media planning : a brand management approach

by Kelley, Larry D; Jugenheimer, Donald W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Availability: Items available for loan: Dhaka University Library [659.1 KEA] (1).

111. Advertising

by Wright, John Sherman; Warner, Daniel S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Dhaka University Library [659.1 WRA] (3).

112. Advertising : its role in modern marketing

by Dunn, S. W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hinsdale : Dryden Press, 1966Availability: Items available for loan: Dhaka University Library [659.1 DUA] (1).

113. 100 selected advertisements from entries in the 1968 Creative Retail Advertising Awards Competition

by -- National Appliance & Radio-TV Dealers Association

Material type: book Book; Format: print ; Literary form: not fiction Publisher: [New York, Reader's digest, 1968?]Availability: Items available for loan: Dhaka University Library [659.1 BUA] (2).

114. Problems in advertising

by Borden, Neil H. (Neil Hopper).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago & New York, London, A. W. Shaw company; A. W. Shaw and company, limited, 1927Availability: Items available for loan: Dhaka University Library [659.1 BOP] (1).

115. Advertising : planning, implementation, and control

by Nylen, David W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cincinnati : South-Western Pub. Co., [1974] c1975Availability: Items available for loan: Dhaka University Library [659.1 NYA] (9).

116. The Sage handbook of advertising [electronic resource]

by Tellis, Gerard J; Ambler, Tim.

Source: SAGE Knowledge - A-Z ListMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Los Angeles : Sage Publications, 2007Online Access: Full text available from SAGE Knowledge - A-Z List Availability: Items available for loan: Dhaka University Library [659.1 SAG] (1).

117. Fundamentals of advertisting

by Rowse, Edward J; Nolan, Carroll A.

Edition: 5th ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : South-Western publishing, 1950Availability: Items available for loan: Dhaka University Library [659.101 ROF] (2).

118. The mechanical bride : folklore of industrial man

by McLuhan, Marshall.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Vanguard Press, 1951Availability: Items available for loan: Dhaka University Library [659.1973 MCM] (1).

119. Advertising and promotion management

by Rossiter, John R; Percy, Larry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1987Availability: Items available for loan: Dhaka University Library [659.1 ROA] (2).

120. Advertising

by Wright, John Sherman; Warner, Daniel S; Winter, Willis L.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1971Availability: Items available for loan: Dhaka University Library [659.1 WRA] (1).

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