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161. Advertising : planning, implementation, and control

by Nylen, David W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cincinnati : South-Western Pub. Co., 1975Availability: Items available for loan: Dhaka University Library [659.1 NYA] (3).

162. Advertising : principles & practice

by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice Hall, c2003Other title: Advertising : principles and practice.Availability: Items available for loan: Dhaka University Library [659.1 WEA] (3).

163. Words in ads

by Myers, Greg.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : New York, NY ; Distributed in the USA by Routledge, Chapman and Hall, 1994Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.1 MYW] (1).

164. Advertising : principles and management cases

by Dirksen, Charles J; Kroeger, Arthur; Nicosia, Francesco M.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [659.101 DIA] (3).

165. Programme notes and promptings

by Goodman, H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Little Brown, 1975Availability: Items available for loan: Dhaka University Library [808.2 GOP] (1).

166. Advertising : planning and implementation

by Sharma, Sangeeta; Sharma, Sangeeta.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : PHI Learning, 2010Availability: Items available for loan: Dhaka University Library [659.111 SHA] (1).

167. Marketing strategy : planning, implemenation, and control

by Jain, Subhash. -- International Marketing Theory Conference (2010 : University of Connecticut).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Australia : Cengage, 2004Availability: Items available for loan: Dhaka University Library [658.802 JAM] (1).

168. Retail Advertising and sales promotin

by Edwards, Charles Mundy; Brown, Russell A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J : Prentice-Hall, 1959Availability: Items available for loan: Dhaka University Library [659.1 EDR] (1).

169. Advertising management : text and cases

by Borden, Neil H; Marshall, Martin V.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bombay : Taraporavala, 1959Availability: Items available for loan: Dhaka University Library [659.1 BOA] (2).

170. Behavioral and management science in marketing

by Davis, Harry L; Silk, Alvin J; Cook, Victor J. -- Institute of Management Sciences. College on Marketing

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1979Availability: Items available for loan: Dhaka University Library [658.8 DAB] (1).

171. Sociopolitical economy of advertising & pamphleteering

by Tofayell, Z. A.

Edition: [1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dhaka : Badiuzzaman; available at Naoroz, Dacca, 1968Availability: Items available for loan: Dhaka University Library [659.1 TOS] (1).

172. The hidden persuaders

by Packard, Vance.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Longmans. 1957Availability: Items available for loan: Dhaka University Library [659.10115 PAH] (1).

173. Prospectus, 1963-64

by -- Panjab University

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lahore : Panjab University, 1963Availability: Items available for loan: Dhaka University Library [659.133 PAP] (1).

174. Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : [Thesis PhD] a case study on Unilever Bangladesh limited

by Zaman, Jesmin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Dhaka : University of Dhaka, 2010Availability: Items available for reference: Dhaka University Library [381.029 ZAE] (1 ).

175. মনো-সামাজিক আচরণগত পরিবর্তনে বিজ্ঞাপনের প্রভাব সম্পর্কিত একটি সমীক্ষা / [অভিসন্দর্ভ এম.ফিল]

by .

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ঢাকা : ঢাকা বিশ্ববিদ্যালয়, ২০১৩।Availability: Items available for reference: Dhaka University Library [659.1042 ALM] (3 ).

176. Modern radio advertising

by Wolfe, Charles Hull.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Funk & Wagnalls, 1953Availability: Items available for loan: Dhaka University Library [659.142 WOM] (1).

177. Victorian advertisements

by Vries, Leonard de; Amstel, Ilonka van.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London; Murray, 1968Availability: Items available for reference: Dhaka University Library [741.67 DEV] (1 ).

178. The Anatomy of a television commercial : the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards

by Diamant, Lincoln. -- I.R.T.S. TV Commercial Production Workshop, New York (City), 1969..

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Hastings House, 1970Availability: Items available for reference: Dhaka University Library [791.4502 DIA] (1 ).

179. Age of propaganda : the everyday use and abuse of persuasion

by Pratkanis, Anthony R; Aronson, Elliot.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : W.H. Freeman, c1992Availability: Items available for reference: Dhaka University Library [303.375 PRA] (1 ).

180. Packaging the presidency : a history and criticism of presidential campaign advertising

by Jamieson, Kathleen Hall.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Oxford University Press, 1984Availability: Items available for reference: Dhaka University Library [324.70973 JAP] (1 ).

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