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Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : [Thesis PhD] a case study on Unilever Bangladesh limited /

by Zaman, Jesmin.
Material type: materialTypeLabelBookPublisher: Dhaka : University of Dhaka, 2010Description: xvii, 125 p. : ill (some col.) ; 30 cm.Subject(s): Television advertising. --
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Reference Reference Dhaka University Library
Rare Collection
Reference 381.029 ZAE (Browse shelf) 1 Not For Loan 449696

Thesis (PhD)--Department of Marketing, University of Dhaka,2007-08.
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Includes bibliographical references.

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Last Updated on September 15, 2019
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