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Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : (Record no. 157801)

000 -LEADER
fixed length control field 00763nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170223174338.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170223s2010 bg ||||| m||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhUL
Transcribing agency BD-DhUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.029
Item number ZAE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zaman, Jesmin
245 10 - TITLE STATEMENT
Title Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh :
Remainder of title a case study on Unilever Bangladesh limited /
Statement of responsibility, etc. Jesmin Zaman
Medium [Thesis PhD]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Dhaka :
Name of publisher, distributor, etc. University of Dhaka,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 125 p. :
Other physical details ill (some col.) ;
Dimensions 30 cm.
500 ## - GENERAL NOTE
General note Thesis (PhD)--Department of Marketing, University of Dhaka,2007-08.
.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television advertising.
General subdivision
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Reference
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2017-02-232017-02-23Dhaka University LibraryNot For Loan0201-12-26 Reference  1GiftReference Rare Collection449696Dhaka University Library381.029 ZAE
Last Updated on September 15, 2019
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