Zaman, Jesmin
Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : a case study on Unilever Bangladesh limited / [Thesis PhD] Jesmin Zaman - Dhaka : University of Dhaka, 2010. - xvii, 125 p. : ill (some col.) ; 30 cm.
Thesis (PhD)--Department of Marketing, University of Dhaka,2007-08.
.
Includes bibliographical references.
Television advertising.--
381.029 / ZAE
Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : a case study on Unilever Bangladesh limited / [Thesis PhD] Jesmin Zaman - Dhaka : University of Dhaka, 2010. - xvii, 125 p. : ill (some col.) ; 30 cm.
Thesis (PhD)--Department of Marketing, University of Dhaka,2007-08.
.
Includes bibliographical references.
Television advertising.--
381.029 / ZAE