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Zaman, Jesmin

Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : a case study on Unilever Bangladesh limited / [Thesis PhD] Jesmin Zaman - Dhaka : University of Dhaka, 2010. - xvii, 125 p. : ill (some col.) ; 30 cm.

Thesis (PhD)--Department of Marketing, University of Dhaka,2007-08.
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Includes bibliographical references.


Television advertising.--

381.029 / ZAE
Last Updated on September 15, 2019
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