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3361. Pricing : policies and procedures

by Hanna, Nessim; Dodge, H. Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Basingstoke : Macmillan, 1995Availability: Items available for loan: Dhaka University Library [658.816 HAP] (4).

3362. Modern marketing thought

by Westing, J. Howard; Albaum, Gerald.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, 1975Availability: Items available for loan: Dhaka University Library [658.8 WEM] (7).

3363. Managing imitation strategies : how later entrants seize markets from pioneers

by Schnaars, Steven P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 SCM] (1).

3364. Financial aspects of marketing

by Schmidt, Ruth A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Macmillan press, 1996Availability: Items available for loan: Dhaka University Library [658.8 SCF] (3).

3365. Brand power

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills, Basingstoke, Hampshire : Macmillan, 1994Availability: Items available for loan: Dhaka University Library [658.827 BRA] (2).

3366. Quantitative techniques for marketing decisions

by Jolson, Marvin A; Hise, Richard T.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, 1973Availability: Items available for loan: Dhaka University Library [658.8 JOQ] (1).

3367. Beyond Hofstede : culture frameworks for global marketing and management

by Nakata, Cheryl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Dhaka University Library [658.8 JOG] (2).

3368. Marketing

by Evans, Joel R; Berman, Barry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987Availability: Items available for loan: Dhaka University Library [658.8 EVM] (2). Items available for reference: Dhaka University Library [658.8 EVA] (1 ).

3369. Marketing research : measurement and method

by Tull, Donald S; Hawkins, Del I.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : London ; Macmillan, Collier Macmillan, c1984Availability: Items available for loan: Dhaka University Library [658.835 TUM] (1).

3370. Cases in marketing : orientation, analysis, and problems

by Greer, Thomas V.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Toronto ; New York ; Macmillan, Collier Macmillan Canada, Maxwell Macmillan International, c1991Availability: Items available for loan: Dhaka University Library [658.8 GRC] (1).

3371. The PIMS principles : linking strategy to performance

by Buzzell, Robert D. (Robert Dow); Gale, Bradley T.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : London ; Free, Collier Macmillan, c1987Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Dhaka University Library [658.802 BUP] (1).

3372. Research for marketing

by Baker, Michael J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Macmillan, 1991Availability: Items available for loan: Dhaka University Library [658.83 BAR] (3).

3373. Retail management : a strategic approach

by Berman, Barry; Evans, Joel R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, c1979Availability: Items available for loan: Dhaka University Library [658.87 BER] (5).

3374. Logistical management : a systems integration of physical distribution management and materials management

by Bowersox, Donald J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, c1978Availability: Items available for loan: Dhaka University Library [658.87 BOL] (9).

3375. Retailing

by Lewison, Dale M.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan College Pub. Co. ; c1994Availability: Items available for loan: Dhaka University Library [658.87 LER] (2).

3376. Retailing: concepts, institutions, and management

by Markin, Rom J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, 1971Availability: Items available for loan: Dhaka University Library [658.87 MAR] (1).

3377. An outline of advertising : its philosophy, science, art, and strategy

by Hotchkiss, George Burton.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, 1950Availability: Items available for loan: Dhaka University Library [659.1 HOO] (3).

3378. Marketing financial services

by Farquhar, Jillian; Meidan, Arthur.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 1996Availability: Items available for loan: Dhaka University Library [BD-DhUL] (1).

3379. Advertising

by Weilbacher, William M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Macmillan, c1979Availability: Items available for loan: Dhaka University Library [659.1 WEA] (1).

3380. Publicity media and methods: their role in modern public relations

by Schoenfeld, Clarence A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, Macmillan [c1963]Availability: Items available for loan: Dhaka University Library [659.111 SCP] (1).

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