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41. Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing

by Totten, John C; Block, Martin P.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago, Il.: Dartnell Corp., c1994Availability: Items available for loan: Dhaka University Library [658.82 TOA] (1).

42. Word-of-mouth marketing

by Wilson, Jerry R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : J. Wiley, c1991Availability: Items available for loan: Dhaka University Library [658.812 WIW] (1).

43. Up the loyalty ladder : turning sometime customers into full-time advocates of your business

by Raphel, Murray; Raphel, Neil.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : HarperBusiness, c1995Availability: Items available for loan: Dhaka University Library [658.812 RAU] (1).

44. Problems in marketing

by Learned, Edmund P. (Edmund Philip); Copeland, Melvin Thomas.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : London : McGraw-Hill, 1936Availability: Items available for loan: Dhaka University Library [658.81 LEP] (1).

45. Advertising and marketing to the new majority

by Baker-Woods, Gail.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Belmont, Calif. : Wadsworth, c1995Availability: Items available for loan: Dhaka University Library [658.83408 WOA] (1).

46. Advertising in the marketplace

by Burke, John D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Gregg Division, McGraw-Hill 1973Availability: Items available for loan: Dhaka University Library [659.1 QUA] (7).

47. Advertising theory and practice

by Sandage, C. H. (Charles Harold); Fryburger, Vernon Ray.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1971Availability: Items available for loan: Dhaka University Library [659.1 SAA] (9).

48. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Dhaka University Library [659.1 BEA] (3).

49. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Dhaka University Library [659.1 BEA] (7).

50. Contemporary advertising

by Bovée, Courtland L; Arens, William F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Dhaka University Library [659.1 BOC] (2).

51. Advertising strategy : creative tactics from the outside/in

by Altstiel, Tom; Grow, Jean.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage, c2006Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Dhaka University Library [659.1 ALA] (1).

52. Advertising management : practical perspectives

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1975Availability: Items available for loan: Dhaka University Library [658.91 AAA] (9).

53. Advertising fundamentals

by Burton, Philip Ward; Miller, John Robert.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Columbus, Ohio : Grid, inc., c1976Availability: Items available for loan: Dhaka University Library [659.1 BUA] (3).

54. Advertising principles, problems, and cases

by Dirksen, Charles J; Kroeger, Arthur; Nicosia, Francesco M.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1977Availability: Items available for loan: Dhaka University Library [659.101 DIA] (9).

55. Handbook of small business advertising

by Anthony, Michael.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, MA : Addison-Wesley, 1981Availability: Items available for loan: Dhaka University Library [659.1 ANH] (2).

56. Advertising principles, problems, and cases

by Dirksen, Charles J; Kroeger, Arthur; Nicosia, Francesco M.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [659.101 DIA] (3).

57. Contemporary advertising

by Arens, William F.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin /McGraw-Hill, c1999Online Access: Publisher description | Table of contents Availability: Items available for loan: Dhaka University Library [659.1 ARC] (2).

58. Common sense in advertising

by Adams, Charles F. (Charles Francis).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1965Availability: Items available for loan: Dhaka University Library [659.1 ADC] (1).

59. Advertising and the law

by Bishop, F. P. (Frank Patrick).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London, E. Benn limited [1928]Availability: Items available for loan: Dhaka University Library [659.1 BIA] (1).

60. Advertising

by Bolen, William H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, c1981Availability: Items available for loan: Dhaka University Library [659.1 BOA] (1).

Last Updated on September 15, 2019
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