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421. Marketing dynamics : decision and control

by Hinkle, Charles L; Koza, Russell C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1975Availability: Items available for loan: Dhaka University Library [658.8 HIM] (3).

422. Marketing management and strategy : a reader

by Kotler, Philip; Cox, Keith Kohn.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Availability: Items available for loan: Dhaka University Library [658.802 MAR] (1).

423. Global marketing management : cases and readings

by Buzzell, Robert D. (Robert Dow); Quelch, John A; Bartlett, Christopher A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995Availability: Items available for loan: Dhaka University Library [658.848 BUG] (2).

424. Insights for marketing management

by Gelb, Gabriel M; Gelb, Betsy D.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Santa Monica, Calif. : Goodyear Pub. Co., c1977Availability: Items available for loan: Dhaka University Library [658.8 GEI] (5).

425. Global marketing management : a strategic perspective

by Toyne, Brian; Walters, Peter George Pakenham.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Allyn and Bacon, c1989Availability: Items available for loan: Dhaka University Library [658.84 TOG] (3).

426. Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

427. marketing and sales management

by -- Alexander Hamilton Institute (U.S.)

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Maywood, NJ, U.S.A. : Alexander Hamilton Institute, c1998Availability: Items available for loan: Dhaka University Library [658.8 MAR] (1).

428. Marketing : contemporary dimensions

by Robicheaux, Robert A; Pride, William M; Ferrell, O. C.

Edition: 2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Houghton Mifflin, c1980Availability: Items available for loan: Dhaka University Library [658.8 ROM] (2).

429. International marketing : a strategic approach to world markets

by Majaro, Simon.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Boston : Allen & Unwin, 1982Availability: Items available for loan: Dhaka University Library [658.848 MAI] (5).

430. Marketing : contemporary dimensions

by Robicheaux, Robert A; Pride, William M; Ferrell, O. C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Houghton Mifflin, c1980Availability: Items available for loan: Dhaka University Library [658.8 ROM] (1).

431. Readings in basic marketing

by McCarthy, E. Jerome (Edmund Jerome); Grashof, John F; Brogowicz, Andrew A.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.8 MCR] (3).

432. Handbook of marketing and selling bank services

by Black, Sheila; Gattorna, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bradford : MCB University press, 1985Availability: Items available for loan: Dhaka University Library [658.80202 BLH] (5).

433. Managing imitation strategies : how later entrants seize markets from pioneers

by Schnaars, Steven P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Dhaka University Library [658.8 SCM] (1).

434. Marketing research

by Luck, David Johnston.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1978Availability: Items available for loan: Dhaka University Library [658.8072 LUM] (8).

435. Marketing Principles and practice

by Adcock , Dennis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, 1998Availability: Items available for loan: Dhaka University Library [658.8 MAR] (2).

436. Problems in marketing

by McNair, Malcolm P. (Malcolm Perrine); Hansen, Harry L; McNair, Malcolm P. (Malcolm Perrine); Learned, Edmund P. (Edmund Philip).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, McGraw-Hill Book Co., 1949Availability: Items available for loan: Dhaka University Library [658.8 MCP] (4).

437. The market research toolbox : a concise guide for beginners

by McQuarrie, Edward F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand, Oaks, Calif. : Sage, c2006Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8 MCM] (1).

438. How to market to people not like you : "know it or blow it" rules for reaching diverse customers

by McDonald, Kelly.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Dhaka University Library [658.8 MCH] (1).

439. Indian consumers : studies and cases for marketing decisions

by Mehta, Subhash C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi, Tata McGraw-Hill Pub. Co. 1973Availability: Items available for loan: Dhaka University Library [658.83 MEI] (14).

440. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

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