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541. Innovation in marketing : new perspectives for profit and growth

by Levitt, Theodore.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Dhaka University Library [658.8 LEI] (2).

542. Promotional strategy : managing the marketing communications process

by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: Dhaka University Library [658.8 ENP] (3).

543. Marketing for business growth

by Levitt, Theodore.

Edition: [2d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1974Availability: Items available for loan: Dhaka University Library [658.8 LEM] (2).

544. Marketing

by Evans, Joel R; Berman, Barry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987Availability: Items available for loan: Dhaka University Library [658.8 EVM] (2). Items available for reference: Dhaka University Library [658.8 EVA] (1 ).

545. Fundamentals of marketing

by Stanton, William J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1975Availability: Items available for loan: Dhaka University Library [658.84 STF] (11).

546. Marketing interaction : a decision game

by Keiser, Stephen K; Lupul, Max.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Tulsa, Okla : PPC Books, 1977Availability: Items available for loan: Dhaka University Library [658.8 KEM] (1).

547. Marketplace behavior--its meaning for management

by Levy, Sidney J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : AMACOM, c1978Availability: Items available for loan: Dhaka University Library [658.8 LEM] (2).

548. Marketing, principles and applications

by Gaedeke, Ralph M; Tootelian, Dennis H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: St. Paul : West Pub. Co., c1983Availability: Items available for loan: Dhaka University Library [658.8 GAM] (1).

549. Marketing and business research

by Heidingsfield, Myron S. (Myron, Samuel); Eby, Frank H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Holt, Rinehart and Winston, 1962Availability: Items available for loan: Dhaka University Library [658.8 HEM] (1).

550. Essentials of marketing : text and cases

by Lancaster, Geoffrey; Massingham, Lester.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : New York ; McGraw-Hill, c1993Availability: Items available for loan: Dhaka University Library [658.8 LAE] (2).

551. Fundamentals of marketing

by Stanton, William J.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: essay ; Audience: Primary; Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: Dhaka University Library [658.84 STF] (5).

552. Cases in marketing strategy

by Hise, Richard T; McDaniel, Stephen W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Columbus, Ohio : Merrill, c1984Availability: Items available for loan: Dhaka University Library [658.8 HIC] (1).

553. Marketing research

by Luck, David Johnston.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1978Availability: Items available for loan: Dhaka University Library [658.8072 LUM] (2).

554. Basic marketing : concepts and decisions

by Hise, Richard T; Gillett, Peter L; Ryans, John K.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, Mass. : Winthrop Publishers, c1979Availability: Items available for loan: Dhaka University Library [658.8 HIB] (2).

555. Marketing

by Heidingsfield, Myron S. (Myron Samuel); Blankenship, Albert Breneman.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Barnes & Noble, 1964Availability: Items available for loan: Dhaka University Library [658.8 HEM] (1).

556. The supermarketers : marketing for success, rules of the master marketers, the naked marketplace

by Heller, Robert.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Dutton, c1987Availability: Items available for loan: Dhaka University Library [658.8 HES] (1).

557. Managing Indian brands : marketing concepts and strategies

by Ramesh Kumar, S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Distributors, UBS Publisher's Distributors, c2001Availability: Items available for loan: Dhaka University Library [658.8 KUM] (2).

558. Marketing management : analysis, planning, implementation and control

by Kotler, Philip; Keller, Kevin Lane.

Edition: 6th edi. Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Prentice-Hall, 1994.Availability: Items available for loan: Dhaka University Library [658.8 KOM] (1).

559. Marketing models

by Lilien, Gary L; Kotler, Philip; Moorthy, K. Sridhar.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice-Hall, 2003Availability: Items available for loan: Dhaka University Library [658.8 LIM] (1).

560. Marketing mantra : the real story of direct marketing in India

by Das Gupta, Vaswar.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Prentice-Hall of India, c1998Availability: Items available for loan: Dhaka University Library [658.8 GUM] (2).

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