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61. Organizing and implementing the marketing effort : text and cases

by Cespedes, Frank V.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Reading, Mass. : Addison-Wesley, c1991Availability: Items available for loan: Dhaka University Library [658.802 CEO] (5).

62. Basic marketing : a managerial approach

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Dhaka University Library [658.8 MCB] (4).

63. Basic marketing : a managerial approach

by McCarthy, E. Jerome (Edmund Jerome); Brogowicz, Andrew A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1981Availability: Items available for loan: Dhaka University Library [658.8 MCB] (6).

64. Basic marketing : a managerial approach

by McCarthy, E. Jerome. (Edmund Jerome).

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.8 MCB] (5).

65. Executive action in marketing

by Oxenfeldt, Alfred Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Belmont : Wadsworth, 1966Availability: Items available for loan: Dhaka University Library [658.8 OXE] (4).

66. Marketing management perspectives and applications

by Woodruff, Robert B; Hills, Gerald E; Cravens, David W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1976Availability: Items available for loan: Dhaka University Library [658.835 WOM] (4).

67. Strategic marketing

by Cravens, David W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

68. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.802 CRS] (1).

69. Strategic marketing management : planning, implementation, and control

by Wilson, R. M. S. (Richard Malcolm Sano); Gilligan, Colin.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford, England : Butterworth-Heinemann, 1997Availability: Items available for loan: Dhaka University Library [658.802 WIS] (3).

70. Marketing

by Rosenberg, Larry J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1977Availability: Items available for loan: Dhaka University Library [658.8 ROM] (5).

71. Essentials of marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl.

Edition: 5th ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Ohio : Thomson, 2006Availability: Items available for loan: Dhaka University Library [658.8 LAE] (3).

72. The marketing strategy game : player's manual

by Thompson, Arthur A; Stappenbeck, Gregory J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: Dhaka University Library [658.8 THM] (1).

73. Basic marketing : a managerial approach

by McCarthy, E. Jerome. (Edmund Jerome).

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R. D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.8 MCB] (3).

74. Quantitative analysis for marketing management

by King, William Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1967Availability: Items available for loan: Dhaka University Library [658.800182 KIQ] (2).

75. Basic marketing

by McCarthy, E. Jerome (Edmund Jerome); Shapiro, Stanley J.

Edition: 2nd canadian ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : I.D. Irwin, 1978Availability: Items available for loan: Dhaka University Library [658.8 MCB] (3).

76. Launch : how to quickly propel your business beyond the competition

by Stelzner, Michael A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Dhaka University Library [658.8 STL] (1).

77. Problems in marketing

by Star, Steven H; McNair, Malcolm P. (Malcolm Perrine).

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1977Availability: Items available for loan: Dhaka University Library [658.8 STP] (1).

78. Strategic marketing : creating competitive advantage

by West, Douglas C; Ford, John B. (John Battice); Ibrahim, Essam.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford : New York ; Oxford University Press, 2010Online Access: Inhaltsverzeichnis Availability: Items available for loan: Dhaka University Library [658.802 WES] (2).

79. Marketing management and strategy : a reader

by Kotler, Philip; Cox, Keith Kohn.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Availability: Items available for loan: Dhaka University Library [658.8 MAR] (3).

80. Strategic marketing management

by Dolan, Robert J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School, c1991Availability: Items available for loan: Dhaka University Library [658.802 STR] (1).

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