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Predatory marketing : what everyone in business needs to know to win today's consumer /

by Beemer, C. Britt; Shook, Robert L.
Material type: materialTypeLabelBookPublisher: New York : William Morrow, c1997Edition: 1st ed.Description: xvi, 288 p. ; 24 cm.ISBN: 0688148360.Subject(s): Marketing -- United States | Consumer behavior -- United States
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Books Books Dhaka University Library
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Non Fiction 658.800973 BEP (Browse shelf) Available 401018

Includes index.

bibliography : p. 278-281.

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Last Updated on September 15, 2019
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