Inside marketing [electronic resource] : practices, ideologies, devices /
by Zwick, Detlev; Cayla, Julien.
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BookPublisher: Oxford : Oxford University Press, 2011Description: 1 online resource (xi, 357 p.) : ill.ISBN: 9780191724916 (ebook) :.Subject(s): MarketingOnline resources: Oxford scholarship online Summary: This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
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This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
Description based on print version record.
Includes bibliographical references and index.
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