Behavioral science foundations of consumer behavior.
by Cohen, Joel B.
Material type:
BookPublisher: New York : Free, 1972Description: vi, 474 p. : ill. ; 24 cm.Subject(s): Consumer behavior | Motivation research (Marketing) | Attitude (Psychology)
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.83 COB (Browse shelf) | 2 | Available | A150327 |
includes index.
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