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Strategic marketing management cases /

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 6th ed.Description: xvi, 624 p. : ill. ; 26 cm.ISBN: 0256261253.Subject(s): Marketing -- Case studies
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General Stacks 		Non Fiction 658.802 CRS (Browse shelf) Available 409641

Includes bibliographical references and index of cases.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

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Last Updated on September 15, 2019
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