Aquaculture marketing handbook /
by Engle, Carole Ruth; Quagrainie, Kwamena.
Material type:
BookPublisher: Ames, Iowa : Blackwell Publishing , c2006Edition: 1st ed.Description: xii, 271 p. : ill. ; 26 cm.ISBN: 0813816041 (alk. paper); 9780813816043.Subject(s): Aquaculture industry | Seafood industry | Aquaculture -- Marketing | Seafood -- Marketing | Aquaculture industry -- United States | Seafood industry -- United StatesOnline resources: Table of contents | Contributor biographical information | Publisher description
Contents:
Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Science Library General Stacks | Non Fiction | 664/.940688 ENA (Browse shelf) | c 1 | Available | 456728 |
Includes bibliographical references and indexes.
Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.
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