Marketing theory : evolution and evaluation /
by Sheth, Jagdish N; Gardner, David Morgan; Garrett, Dennis E.
Material type:
BookPublisher: New York : Wiley, c1988Description: xi, 231 p. ; 23 cm.ISBN: 0471635278.Subject(s): MarketingOnline resources: Publisher description | Table of Contents
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Dhaka University Library General Stacks | Non Fiction | 658.8001 SHM (Browse shelf) | 2 | Available | 337999 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8001 SHM (Browse shelf) | 3 | Available | 338000 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8001 SHM (Browse shelf) | 4 | Available | 338001 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8001 SHM (Browse shelf) | 10 | Available | 338283 |
includes index.
Bibliography: p. 203-231.
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