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1. Consumer behavior : concepts and strategies

by Berkman, Harold W; Gilson, Christopher C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Encino, Calif. : Dickenson, c1978Availability: Items available for loan: Dhaka University Library [658.83 BEC] (14).

2. Advertising, concepts and strategies

by Berkman, Harold W; Gilson, Christopher C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Random House, c1987Availability: Items available for loan: Dhaka University Library [659.1111 BEA] (1).

Last Updated on September 15, 2019
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