Advertising, concepts and strategies /
by Berkman, Harold W; Gilson, Christopher C.
Material type:
BookPublisher: New York : Random House, c1987Edition: 2nd ed.Description: xxiv, 614 p. : ill. (some col.) ; 27 cm.ISBN: 0394361652 :.Subject(s): Advertising | Marketing | Commercial art
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Dhaka University Library General Stacks | Non Fiction | 659.1111 BEA (Browse shelf) | Available | 356254 |
Gilson's name appears first on the 1st ed.
Includes indexes.
Bibliography: p. 591-596.
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