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Advertising, concepts and strategies / (Record no. 141886)

000 -LEADER
fixed length control field 00997cam a2200313 a 4500
001 - CONTROL NUMBER
control field 3825312
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161226175355.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 861113s1987 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86029790
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0394361652 :
Terms of availability $25.00 (est.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhUL
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B45 1987
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1111
Edition number 19
Item number BEA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berkman, Harold W.
245 10 - TITLE STATEMENT
Title Advertising, concepts and strategies /
Statement of responsibility, etc. Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Random House,
Date of publication, distribution, etc. c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 614 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Gilson's name appears first on the 1st ed.
500 ## - GENERAL NOTE
General note Includes indexes.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. 591-596.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial art.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gilson, Christopher C.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Collection code Barcode Shelving location Lost status Damaged status Withdrawn status Current Location Full call number
2016-12-262016-12-26Dhaka University Library 2016-12-26 BooksNon Fiction356254General Stacks   Dhaka University Library659.1111 BEA
Last Updated on September 15, 2019
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