Berkman, Harold W.
Advertising, concepts and strategies / Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy. - 2nd ed. - New York : Random House, c1987. - xxiv, 614 p. : ill. (some col.) ; 27 cm.
Gilson's name appears first on the 1st ed. Includes indexes.
Bibliography: p. 591-596.
0394361652 : $25.00 (est.)
86029790
Advertising.
Marketing.
Commercial art.
HF5823 / .B45 1987
659.1111 / BEA
Advertising, concepts and strategies / Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy. - 2nd ed. - New York : Random House, c1987. - xxiv, 614 p. : ill. (some col.) ; 27 cm.
Gilson's name appears first on the 1st ed. Includes indexes.
Bibliography: p. 591-596.
0394361652 : $25.00 (est.)
86029790
Advertising.
Marketing.
Commercial art.
HF5823 / .B45 1987
659.1111 / BEA