Library Logo
Berkman, Harold W.

Advertising, concepts and strategies / Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy. - 2nd ed. - New York : Random House, c1987. - xxiv, 614 p. : ill. (some col.) ; 27 cm.

Gilson's name appears first on the 1st ed. Includes indexes.

Bibliography: p. 591-596.

0394361652 : $25.00 (est.)

86029790


Advertising.
Marketing.
Commercial art.

HF5823 / .B45 1987

659.1111 / BEA
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login