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The Dartnell marketing manager's handbook /

by Levy, Sidney J; Frerichs, George R; Gordon, Howard L.
Material type: materialTypeLabelBookPublisher: Chicago, IL : Dartnell Corp., 1994Edition: 3rd ed.Description: xxii, 1432 p. : ill. ; 23 cm.ISBN: 0850132037.Subject(s): Marketing -- Management -- Handbooks, manuals, etc | Marketing -- Handbooks, manuals, etc
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Non Fiction 658.80202 DAR (Browse shelf) 1 Available 401015

Title on spine: Marketing manager's handbook.

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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