Targeting the trendsetting consumer : how to market your product or service to influential buyers /
by Zandl, Irma; Leonard, Richard (Richard H.).
Material type:
BookPublisher: Homewood, Ill. : Business One Irwin, c1992Description: vii, 215 p. : ill. ; 23 cm.ISBN: 1556234783.Subject(s): Consumer behavior | Motivation research (Marketing) | Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.834 ZAT (Browse shelf) | Available | 403261 |
Includes bibliographical references p. 195-206 and index.
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