Measuring advertising effectiveness /
by Lucas, Darrell Blaine; Britt, Steuart Henderson [joint author.].
Material type:
BookSeries: McGraw-Hill series in marketing and advertising. Publisher: New York : McGraw-Hill, 1963Description: 399 p. : ill. ; 23 cm.Subject(s): Advertising -- United States
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 LUM (Browse shelf) | 4 | Available | A157456 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LUM (Browse shelf) | 5 | Available | A157457 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LUM (Browse shelf) | 6 | Available | A157458 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LUM (Browse shelf) | 7 | Available | A157459 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LUM (Browse shelf) | 8 | Available | A157460 |
includes index.
Includes bibliography.
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