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Statistics for marketing and consumer research /

by Mazzocchi, Mario.
Material type: materialTypeLabelBookPublisher: Los Angeles : Sage, 2008Description: xviii, 412 p. : ill. ; 25 cm.ISBN: 9781412911214 (hbk); 9781412911221 (pbk).Subject(s): Marketing research -- Statistical methods | Consumers -- Research -- Statistical methodsOnline resources: Table of contents only
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General Stacks 		Non Fiction 658.834 MAS (Browse shelf) Available 477285

Includes bibliographical references (p. [387]-398) and index.

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Last Updated on September 15, 2019
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