Beyond Hofstede : culture frameworks for global marketing and management /
by Nakata, Cheryl.
Material type: BookPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009Description: xvi, 287 p. : ill. ; 23 cm.ISBN: 9780230202399 (alk. paper); 023020239X (alk. paper).Subject(s): Marketing -- Cross-cultural studies | Management -- Cross-cultural studies | International trade -- Social aspectsItem type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Dhaka University Library General Stacks | Non Fiction | 658.8 JOG (Browse shelf) | Available | 454790 | |
Books | Dhaka University Library General Stacks | Non Fiction | 658.8 JOG (Browse shelf) | Available | 454789(D) |
Includes bibliographical references and index.
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