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Principles of marketing /

by Kotler, Philip; Armstrong, Gary [jt. auth.]; Opersnik, Marc Oliver [jt. auth.].
Material type: materialTypeLabelBookPublisher: London : Pearson, 2018Edition: 17th, global ed.Description: 734 p. : col. ill. ; 28 cm.ISBN: 9781292220178 (pbk).Subject(s): Marketing
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Dhaka University Library
General Stacks 		Non Fiction 658.8 KOP (Browse shelf) 1 Available 517678
Books Books Dhaka University Library
General Stacks 		Non Fiction 658.8 KOP (Browse shelf) 2 Available 517679

Glossary: p. 667-674
Includes bibliographical references and index

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Last Updated on September 15, 2019
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