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1. Basic marketing : a global-managerial approach

by Perreault, William D; McCarthy, E. Jerome.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: Dhaka University Library [658.8 PEB] (7).

2. Basic marketing : a managerial approach

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: Dhaka University Library [658.8 MCB] (4).

3. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, 1988Availability: Items available for loan: Dhaka University Library [658.8 MCE] (5).

4. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

5. Essentials of marketing

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: Items available for loan: Dhaka University Library [658.8 MCE] (1).

Last Updated on September 15, 2019
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