Applications of the sciences in marketing management/
by Bass, Frank Myron [ed.]; King, Charles W [ed.]; Pessemier, Edgar A [ed.]; Krannert Graduate School of Industrial Administration.
Material type:
BookPublisher: New York : Wiley, 1968Description: xiv, 456 p. : illus. ; 24 cm.Subject(s): Marketing -- Management -- Mathematical models | Consumer behavior -- Mathematical models
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.5 BAP (Browse shelf) | 1 | Available | 487125 |
"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Includes bibliographies.
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