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What's the big idea? : how to win with outrageous ideas (that sell!) /

by Lois, George; Pitts, Bill.
Material type: materialTypeLabelBookPublisher: New York : Plume, [1993]Description: 288 p. : ill. ; 24 cm.ISBN: 0452269385 :.Subject(s): Advertising | Marketing
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Non Fiction 659.1 LOW (Browse shelf) Available 401127

Originally published: New York : Doubleday Currency, c1991.

Includes index.

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Last Updated on September 15, 2019
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