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Social marketing : improving the quality of life /

by Kotler, Philip; Roberto, Ned; Lee, Nancy.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, c2002Edition: 2nd ed.Description: xvi, 438 p. : ill. ; 23 cm.ISBN: 0761924345 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationOnline resources: Publisher description | Table of contents only | Contributor biographical information
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General Stacks 		Non Fiction 658.8 KOS (Browse shelf) Available 421135

Includes bibliographical references and indexes.

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Last Updated on September 15, 2019
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