Marketing management /
by Rowley, Chris; Paik, Yongsun.
Material type:
BookSeries: Working in Asia: Publisher: London ; New York : Routledge, 2009Edition: 9th.Description: xx, 231 p. : ill., map ; 24 cm.ISBN: 9780415774000 (hardback); 0415774004 (hardback); 9780415774017 (pbk.); 0415774012 (pbk.).Subject(s): Management -- Korea (South) | Organizational change -- Korea (South) | Corporate culture -- Korea (South)Online resources: Table of contents only | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOP (Browse shelf) | Available | 414477 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOP (Browse shelf) | Available | 388773 |
Includes bibliographical references and index.
Setting the scene for the changing face of South Korean management / Chris Rowley and Yongsun Paik -- The changing face of Korean human resource management / Gyu-Chang Yu and Chris Rowley -- The changing face of Korean marketing management / Changjo Yoo and Robert D. Winsor -- The changing face of operations management in Korea / Joon-Soo Jon, Eui Hong and Byung-Gak Son -- The changing face of Korean finance management / Won Kang -- The changing face of Korean strategic management / Seung-Hyun Lee and Sang-Myung Lee -- The changing face of Korean small and medium-sized enterprises management / David Y. Choi, Susan Elkinawy and Stacey H. Wang -- The changing face of Korean management of overseas affiliates / Yongsun Paik and Yong Suhk Pak -- The changing face of Korean women in management / Namhee Kim and Chris Rowley -- The changing face of Korean management revisited / Yongsun Paik and Chris Rowley.
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