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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /

by Scott, David Meerman.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2010Edition: 2nd ed.Description: xxx, 289 p. ; 23 cm.ISBN: 9780470547816 (pbk.); 0470547812 (pbk.).Other title: New rules of marketing and public relations.Subject(s): Internet marketing | Public relations
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Non Fiction 658.872 SCN (Browse shelf) 1 Available 454769

Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.

Includes index.

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Last Updated on September 15, 2019
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