Designing health communication campaigns : what works? /
by Backer, Thomas E; Rogers, Everett M; Sopory, Pradeep.
Material type: BookPublisher: Newbury Park, Calif. : Sage, c1992Description: xv, 181 p. : ill. ; 23 cm.ISBN: 0803943318; 0803943326 (pbk.).Subject(s): Mass media in health education | Communication in medicineOnline resources: Publisher description | Table of contents onlyItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 362.1014 BAD (Browse shelf) | 1 | Available | 360388 |
Includes bibliographical references (p. 177-179).
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