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Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing /

by Totten, John C; Block, Martin P.
Material type: materialTypeLabelBookPublisher: Chicago, Il.: Dartnell Corp., c1994Edition: 2nd ed.Description: xii, 226 p. : ill. ; 26 cm.ISBN: 0850132290.Subject(s): Sales promotion | Advertising
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Non Fiction 658.82 TOA (Browse shelf) Available 401113

Includes bibliographical references.

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Last Updated on September 15, 2019
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