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Building of brand image of newspapers through integrated marketing communication / [MPhil Thesis]

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BookPublisher: Dhaka : University of Dhaka, 2017Description: xvii, 127 p. : ill.(some col.) 29 cm.Subject(s): Newspaper

Contents:

Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2010-2011.

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Reference	Dhaka University Library Rare Collection	Reference	070 WAB (Browse shelf)	1	Not For Loan		521272

Bibliography: p. 113-116.

Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2010-2011.

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