Air wars : television advertising in election campaigns, 1952-2008 /
by West, Darrell M.
Material type:
BookPublisher: Washington, D.C. : CQ Press, c2010Edition: 5th ed.Description: xv, 240 p. : ill. ; 23 cm.ISBN: 9780872897786 (pbk. : alk. paper); 0872897788 (pbk. : alk. paper).Subject(s): Advertising, Political -- United States | Television in politics -- United States | Political campaigns -- United States | United States -- Politics and government -- 1945-1989 | United States -- Politics and government -- 1989-
Contents:
Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 324.73 WEA (Browse shelf) | Available | 475109 |
Includes bibliographical references and index.
Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections.
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