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1. Problems in marketing

by Brown, Milton Peers.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, McGraw-Hill [1968]Availability: Items available for loan: Dhaka University Library [658.8 BRP] (2).

2. Measuring advertising effectiveness

by Lucas, Darrell Blaine; Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1963Availability: Items available for loan: Dhaka University Library [658.8 LUM] (5).

3. Modern marketing management : an integrated approach

by Mauser, Ferdinand F.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1961Availability: Items available for loan: Dhaka University Library [658.8 MAM] (1).

4. Innovation in marketing : new perspectives for profit and growth

by Levitt, Theodore.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Dhaka University Library [658.8 LEI] (2).

5. Sales planning and control

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1961Availability: Items available for loan: Dhaka University Library [658.81 CRS] (1).

6. Marketing research

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1957Availability: Items available for loan: Dhaka University Library [658.83 CRM] (3).

7. Cases in advertising management

by Boyd, Harper W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1964Availability: Items available for loan: Dhaka University Library [659.1 BOC] (1).

8. Media in advertising

by Barton, Roger.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1964Availability: Items available for loan: Dhaka University Library [659.1 BAM] (1).

9. Successful television and radio advertising

by Seehafer, E. F. (Eugene Fred); Laemmar, Jack William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1959Availability: Items available for loan: Dhaka University Library [659.1 SES] (3).

10. The compleat copywriter : a comprehensive guide to all phases of advertising communication

by Norins, Hanley.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1966Availability: Items available for loan: Dhaka University Library [659.111 NOC] (6).

11. Advertising

by Wright, John Sherman; Warner, Daniel S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Dhaka University Library [659.1 WRA] (3).

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