Velayudhan, Sanal Kumar. 1955-
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - New Delhi : Thousand Oaks, Calif. ; Response Books, 2002. - 196 p. : ill. ; 22 cm.
Includes bibliographical references p. 191-196.
076199565X 0761995668 (pbk.) 8178290502 (India : HB) 8178290510 (India : PB)
2001048723
Marketing--India.
Consumer behavior--India.
India--Rural conditions.
658.87 / VER
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - New Delhi : Thousand Oaks, Calif. ; Response Books, 2002. - 196 p. : ill. ; 22 cm.
Includes bibliographical references p. 191-196.
076199565X 0761995668 (pbk.) 8178290502 (India : HB) 8178290510 (India : PB)
2001048723
Marketing--India.
Consumer behavior--India.
India--Rural conditions.
658.87 / VER