Rural marketing : targeting the non-urban consumer /
by Velayudhan, Sanal Kumar.
Material type:
BookPublisher: New Delhi : Thousand Oaks, Calif. ; Response Books, 2002Description: 196 p. : ill. ; 22 cm.ISBN: 076199565X; 0761995668 (pbk.); 8178290502 (India : HB); 8178290510 (India : PB).Subject(s): Marketing -- India | Consumer behavior -- India | India -- Rural conditions
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Dhaka University Library General Stacks | Non Fiction | 658.87 VER (Browse shelf) | 6 | Available | 420737 |
Includes bibliographical references p. 191-196.
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