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Rural marketing : (Record no. 142217)

000 -LEADER
fixed length control field 00982mam a22003254a 4500
001 - CONTROL NUMBER
control field 3344686
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161227123647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011001s2002 ii a b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001048723
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 076199565X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761995668 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178290502 (India : HB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178290510 (India : PB)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm48092180
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-ii---
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Item number VER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar.
Dates associated with a name 1955-
245 10 - TITLE STATEMENT
Title Rural marketing :
Remainder of title targeting the non-urban consumer /
Statement of responsibility, etc. Sanal Kumar Velayudhan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
-- Thousand Oaks, Calif. ;
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 196 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references p. 191-196.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision India.
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name India
General subdivision Rural conditions.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-272016-12-27Dhaka University Library 2016-12-27 Books  6PurchasedNon Fiction General Stacks420737Dhaka University Library658.87 VER
Last Updated on September 15, 2019
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